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Home  >>  Articles  >>  SEO Articles  >>  Rules For Strategic SEO


If you will ask for any particular strategy for SEO then be ready to hear numerous distinct answers. Every search engine has its unique algorithm and which is changed intermittently. So many SEOs follow different strategy to tame these search engines. But even if the strategy is different for every single SEO, there are certain thumb rules followed by every search engine optimizer. In this article you can find few key strategies for a better search engine optimization.


Informative Page Layout

What's that thing, which is going to pay for your whole venture? Indubitably it's your website. But your website has to be well designed and organized. When you visit a site, the first thing comes to you is the usability and ease of navigation of the website and of course the page layout. This is the foundation of any website. Your website should have a uniform layout which should be informative and easy to use. When you start designing your website make sure you pay maximum attention towards the layout of your website. Make sure you include all the details and links in your website. If your website will have enough information with right coding then it's most likely to be noticed by the search engines.

Keyword Rich Content

Focus on your content; this is the latest mantra for getting maximum visitors and search engines' recognition. Content can attract maximum visitors to your website. If you have fresh and informative content in your website then it can attract visitors. Search engines love content as it can provide them enough information to know about the website. Keywords are the soul of every SEO. These words decide the popularity of the website and accordingly get search engine page rank. Hence, your content should have your specific keywords. It's right amulet to entice search engines. Don't try to include every keyword in your content rather focus on the most searched keywords and the keywords which aptly describe your business. Be informative and meaningful while writing your content. If you have a content gorged with keywords which is meaningless then you might be banned for spamming. So, while using keywords take care of the information you give through your content.

Link Development

Link development is also a vital tool for a better search engine optimization. Link building creates a link neighborhood in which you add relevant related website links. When your website has several related links then it becomes easier for search engines to locate your website. Link development is basically the link exchange between two websites. Links should be exchanged with related websites; those are somehow related to your business. Sometimes if you don't submit your site in search engines then these links help you to get indexed in search engines. More the links more popular you become for search engines. But, be careful while exchanging links. If you exchange links with websites which are banned or are absurd then search engines can automatically ban your website too.


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