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Home  >>  Articles  >>  SEO Articles  >>  Search Engine Marketing - A synopsis


Search Engine Marketing (SEM)

Search engine marketing is a marketing method to increase the visibility of the website. It is often known as SEO also. Your website gives you a web presence and it's SEM which helps your site to reach the user. Your website marketing helps you gain new clients. Search engines marketing is an essential tool for internet marketing. With its methods and tools SEM can help a business to flourish and expand.
If your website is unable to lure clients and you seriously want to extend your business then SEM can be your magic wand to achieve your target. Your website should yield you the amount you have invested for it. And if you don't make profit then why do you have this business? SEM can make your website a cost - effective working marketing tool.

Why SEM?

Search engine marketing involves the whole marketing process of the website in several search engines. It is about giving what search engines and the users need. SEM makes your website informative and accessible to allure visitors and search engines. SEM helps you get top rank in major search engines increasing your visibility in web. SEM handles search engines like Google, Yahoo and MSN to index your website in their search pages.

SEM Vs SEO

Search engine optimization (SEO) is a part of SEM. This is a method used by search engine marketers to increase the visibility of the website. SEM and SEO are not synonyms as often people use these terms as. Search engine marketing mainly follow three methods which are.
  • Search engine optimization (SEO)
  • Pay Per Click (PPC)
  • Paid Inclusions

How SEM Works?

SEM aims at the search engines. It is all about increasing the search page ranking. Search engine works in two ways: first is the visible on page factors that are site structure, titles, information, and content, and second is your link building. Search engine marketing build an image of the website which is seen by the search engines. To work effectively, your website should have a strategic search engine marketing planning. This can be your most important tool for getting maximum number of visitors.
There are many firms who are specialized in SEM. You can hire SEM companies in your country for better internet marketing.


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